5 Tips to enhancing your social media presence

Many companies and brand influencers understand the importance of social media. With so many users on different platforms, it’s the perfect medium to reach more possible clients from all over the world. If you are looking to make your social media presence more felt, check out the tips below so that you can gain more followers.


  1.       Use SEO to optimize your accounts – while you can certainly get the help of professionals when it comes to optimizing your site, if you do not have the budget to do so, you can certainly learn about it yourself. Know how to use certain keywords in your titles and description so that your social media pages will show up in search engines. Remember that you are competing with so many people and you want your page to stand out and you can do that with SEO.
  2.       Know who your target audience is – ask yourself about the type of persons you would like to reach through your social media? If you’re finding it hard to maintain several platforms, why not do a survey on the platform that your target audience would most likely use? That way, you can give your focus on working to make sure you are noticed by the people you want to engage with.
  3.       Be consistent with publishing content – how often do you post on your social media accounts? You need to understand that there are so many social media users nowadays, and if you do not keep updating regularly, chances are, you followers will forget about you and move on to follow someone else with similar content that you would normally post. It would be smart to see what’s currently trending and see if you can post something related to it. This way you can get more people to your feed. Aside from that, you can check out services like intaswift which adds followers to your Instagram accounts. Once other people see that you have a lot of followers, they will not hesitate to click the follow button.
  4.        Always engage with your followers – social media is not just a way to show your followers about your company or your brand. It is also the perfect way to communicate with them. Make sure that you answer every inquiry given to you. Interact with your followers and build a relationship with them. If you find that someone has mentioned your page or product, don’t just like and retweet. Why not start a conversation with them. This way, they will know that you are intent on knowing them and they will be loyal to your brand or company.
  5.       Publish your profile always – have more people know more about your social media accounts by always promoting it. Do you have a website? Make sure to create a link to your social media pages somewhere on the site. Or even better, have some social media icons and place it on the site where all visitors can see it. Every time you send an email, make sure to add your social media accounts in your email signature. The same is true for anytime you will be asked to write a guest blog post.
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